allbingo recommends the use of the
BBFC rating system. The introduction explains what kind of things are considered in rating a film and why. This system pays attention to how a work makes people feel (i.e. if it's likely to upset viewers) or act ("imitable behavior" covers unwise things that small children might copy). Scroll down and click the colored symbols in the left sidebar for a detailed description of each rating, what it may and may not include, along with analysis of other considerations. You should be able to read those guidelines and get a pretty clear idea of how to rate a work, unlike the American rating system which is a lot more vague. Because this system isn't as widely known in America, you might want to say "BBFC rating 12" or whatever and link the BBFC part.
If you're only familiar with the
American rating system, that's okay too. It doesn't provide clear guidelines and the rating process is not as meticulous, but most people will recognize it.
Special thanks to
lilly_c for tipping me to the BBFC resource. It has been added to the
Posting Template for future reference.